Many of us are familiar with B2C e-commerce. It's where online shopping started. Business-to-Business e-commerce differs significantly though.
With the emergence of multichannel distribution networks, integrated forecasting models and digitisation of the supply chain, B2B e-commerce adds efficiency and improves accuracy.
In 2020, the estimated revenue value of worldwide e-commerce was $2.8T for B2C and $10.6T for B2B.
The significant differences between B2B and B2C are:
- Number of orders
- Volume per order
- Order processing time
- Profit margin
- Cost of Shipping
- Distribution footprint
- Pricing models
Less orders with higher volumes, quicker processing times and a much larger distribution footprint makes B2B an opportunistic venture with very little investment or risk.
The benefits of B2B eCommerce
- Customers are able to self service
- Customer receive a customised experience
- You’re able to consolidate omni-channel sales
- Compare wholesale demand with retail sales
- Customers can replace repeat orders
- Efficiently manage returns and credit
- Accept payments through integrated payment gateways
Due to the high order value and low order volumes of B2B, many of our clients have pursued B2B and have requested assistance in their wholesale market penetration strategies into foreign markets.
The new omni-channel operations requires a neatly integrated ecosystem in order to avoid duplication where manual order processing is required.
By setting up B2B e-commerce solutions for our clients, they’re able to maximise growth, adapt their sales strategies, penetrate new markets more cost effectively and offer unique interactive experiences.
Our B2B solutions can be integrated into your existing ecosystem and can include custom integrations if required and well as automations that may not exist in the native environment.