Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit thecleverdudes.com or engage with digital marketing content.
PERSONAL INFORMATION COLLECTED
When you visit the thecleverdudes.com, data about your device, browser, IP address, time zone and some of the cookies that are installed on your device are automatically collected. Additionally, as you browse thecleverdudes.com, information is collected about the individual pages that you view, what sites or search terms referred you to thecleverdudes.com, and information about how you interact with thecleverdudes.com. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on thecleverdudes.com, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse thecleverdudes.com.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Demographic Information.
HOW YOUR PERSONAL INFORMATION USED
We use the information collected to:
- Communicate with you
- Build segmented data based on specific demographical information which can include your age, gender and location (if available)
- When in line with the preferences you have shared with us, provide you with information or advertising relating to my services.
We use the Device Information collected to help screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise thecleverdudes.com site (for example, by generating analytics about how customers browse and interact with thecleverdudes.com, and to assess the success of marketing and advertising campaigns).
We will also use your information for marketing and retargeting purposes, as well as to create lookalike audiences for future marketing purposes.
SHARING YOUR PERSONAL INFORMATION
We use Go Daddy and Shopify for thecleverdudes.com. You can view Go Daddy’s privacy policy here – https://za.godaddy.com/agreements/privacy and Shopify and related applications here – https://automattic.com/privacy-notice/
We use Google Analytics to help understand how customers use thecleverdudes.com — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information received, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
– Facebook: https://www.facebook.com/settings/?tab=ads
– Google: https://www.google.com/settings/ads/anonymous
– Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
– Email Marketing: email hello@thecleverdudes.com with the subject “Unsubscribe Me”
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information is corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you, or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred globally to our various reputed and credible third-party service providers. These service providers, as required by law, maintain the highest data security practices and have been highlighted above.
DATA RETENTION
Collected data remains available in secure applications protected using credible security software. This data shall be removed by contacting us using the details provided below.
HOW YOUR DATA IS PROTECTED
All data and sensitive information is accessed using double authentication and is accessed through a secured private network.
CHANGES
The Clever* Dudes may update this privacy policy from time to time in order to reflect, for example, changes to practices or for other operational, legal or regulatory reasons.
GET IN TOUCH
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by using the contact page at https://thecleverdudes.com/pages/contactus/.
