MEET THE DUDES

Nic Muhl

Nic always worked for small companies, naturally he was roped into all kinds of jobs. From sweeping warehouse floors, managing inventory to advertising sales, product development to market research, teaching water sports and eventually digital marketing.

Nic's understanding of what makes a business tick, how each part effects the whole, and simply what works and what doesn’t, is diverse and based on a variety of industries. As a borderline millennial by some definitions, he blogged, built his own websites, dabbled superficially in graphic design and did some technical research writing. Some time at university getting a piece of paper that claims he knows something about marketing also played a role.

After some time considering that perhaps his future lay in digital marketing he got frustrated at how independent everything was. Reports from one place, interlaced with reports from elsewhere, trying to make sense of non-identical data and having to prepare something concrete to present to the powers that paid him – Nic decided to take a step back. To find a way to make it all work together rather than independently.

And so the seeds of The Clever* Dudes were sown.

When Nic is not in the office he loves spending time outdoors with his loyal four-legged companion Murphy or surfing, doing yoga, 4x4-ing, cycling, running or hiking in the mountains.


Learn more about Nic via LinkedIn

Fabian Coetzer

Fabian comes with a variety and wealth of experience ranging from retail sales, direct sales & marketing and business consulting focussed on supply chain management. 

His passion and enthusiasm to continuously develop new skills sets led him down the digital path and ultimately partnering Nic.

Fabian has steady business administration experience including marketing, ethics, accounting, organizationalbehavior, quantitative analysis, finance, operations, economics and strategy.

As a results driven, hardworking and capable individual with a track record of achieving clients goals andobjectives, thus ensuring that the client achieves sustainable competitive advantage over their competitors.

When Fabian is not in the office he loves spending time outdoors with his wife, Leeza and "fur kids" Lizzie & Charlie or surfing, doing yoga, strangling his friends or getting strangled at Jiu-Jitsu, running or generally being outdoors.

Learn more about Fabian via LinkedIn

Sean Lourens

Sean has a wealth of demonstrated experience within the sports and recreation industry, including 6 years of direct sales experience.

Sean is skilled in Shopify, partner inventory management systems, particularly TradeGecko / QuickBooks Commerce, Orderhive and Unleashed.
Other skills include small business financial management, online sales management, workflow management, CRM, web development and digital marketing.

Sean is a hard-working team player that goes out of his way to help wherever he possibly can. He’s always up for a challenge and dedicated to providing the highest quality of work and attention to detail to every single job at hand.

When Sean is not in the office, he loves spending time outdoors either cycling, running or hiking in the mountains.

Learn more about Sean via LinkedIn

Stefan de Wet

Stefan has a wealth of demonstrated experience within the sports and recreation industry, including 6 years of direct sales experience.

Stefan is skilled in Shopify, partner inventory management systems, particularly TradeGecko / QuickBooks Commerce, Orderhive and Unleashed. Other skills include small business financial management, online sales management, workflow management, CRM, web development and digital marketing.

When Stefan is not in the office he loves spending time outdoors either cycling, running or hiking in the mountains.

Stefan is passionate about customer service and generating new and loyal customers for any business. Service delivery and customer satisfaction are his two main driving forces. Stefan is an open and friendly individual ready to add value to any endeavour he undertakes.


Learn more about Stefan via LinkedIn

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