CRM isn’t a new thing however it is largely unexplored or under-utilised in the SME sector. Over the past few years, CRM software has become more accessible to smaller companies however the associated costs have caused the would be users to shy away from making use of anything worthy investment. Historically CRM systems were custom built by technical geniuses exclusively for a specific client. Now the technical geniuses have been snapped up by the SAAS (System as a Service) companies and made good CRM applications available to the masses. Sure there’s still a lot of them that are mostly marketing...