I’ve seen many small retail stores that have great products and knowledgable, helpful staff. The in-store experience is nothing short of exceptional. Yet, for some reason, they’re not selling online and their website is somewhat underwhelming. I can’t help but feel that this is a missed opportunity. Perhaps they feel that they don’t want the added headache of managing inventory online and having to pack and ship orders. Well the good news is, if built and integrated correctly, the additional work required is only marginal compared to the rewards. Not only should the increased sales be incentive enough, but also...